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Who are Yellow Jersey Cycles?

We are a family run, local business based in Billericay High Street in Essex. Inspired by a love of cycling and utilising years of retail experience, we have created a cycle shop with a difference. Our aim is to provide cyclists with unrivalled service in a fresh and contemporary environment. Whether you're new to the sport or a competitive club enthusiast, we keep things simple to give you a great experience. 

Why are we different?

We care.

We are well-trained, professional and approachable. We will talk about how a cycle handles and feels, what it is suited for and whether it fits with your needs and aspirations.

We will find the right cycle for you. 

You won't find our cycle brands on every High Street, they have been well-reviewed and have a strong reputation. We choose our brands and products carefully and listen to our customers needs. 

What services do we offer?

Honest, accurate advice where no question is too trivial, and if we dont know, we'll find the answer for you.

Service & Maintenance - Fully qualified CYTECH Mechanics available

Bike Fitting - Retul 3D Dynamic Bike Fitting by Retul Certified fitter

Personal Purchase Consultation - Book a 1 hour 1:1 Personal Consultation

Parts & Accessories Ordering - Access to all major brands, most available in 24 - 48 hours

Bike Box Hire - Need a bike box to take your bike on holiday? We hire at a reasonable weekly rate.

Interest Free Credit Facility - 10% deposit and spread the balance over 6 or 12 months

Knowledge Events - Special events to share knowledge and experience (Nutrition, Fitness & Physiotherapy, Cycle Maintenance), more details on our social media sites

Or simply cycling chat.......

What cycle brands do we sell?

We love bikes!

We've selected quality bike brands that offer you real choice of style, form and function.

Come to the shop and see our bikes up close. We always have over 30 bikes on display which we are happy for you to feel the weight, check the geometry, try the bar position or just tap the frame! Cycling is all about feel and we can help you choose the right bike for your needs.


When Trek began in 1976, their mission was simple: Build the best bikes in the world. Today, they’ve added to their mission: Help the world use the bicycle as a simple solution to complex problems.

The bicycle is the most efficient form of human transportation. It can combat climate change, ease urban congestion, and build human fitness. It brings us together, yet allows us to escape. And it takes us places we would never see any other way.

Trek believe in bikes.



Inventor of the clipless pedal, of the first carbon frame in 1986 and of the first track single-piece carbon frame, LOOK is the worldwide leader of the road clipless pedal. Its policy in the field of research and development earned it the INPI Trophy of the most innovative small and medium sized firms of France in 2009. LOOK has also won 4 times the Bike of the Year award in France; it was several times awarded the Star of Design as well as the IF Design award in Germany in 2010. LOOK has an incomparable experience and know-how in carbon designing and manufacturing.
An independent company, LOOK has its head office in Nevers, where all the designing and development of products takes place, and a production site.



Passion, functional design, new technology an eye for beauty and a deep practical understanding of the demands on product for the sport of cycling, these are the elements that combine to create the world of Kuota Bicycles.

Kuota’s carbon fibre products are the result of an in depth creative process that starts at Kuota’s headquarters within Sintema Sport, Albiate Italy.

A product starts begins life as an idea.

The idea becomes a sketch and then evolves through the use of CAD 2 and 3 dimensional computer rendering. The development continues with the creation of prototype moulds that will manufacture individual preproduction models for laboratory and independent testing. Then the “black” prototypes hit the road for some real world stress… It’s a long and sophisticated process that involves existing technology and, as we push the boundaries of performance, frequently requires new technology in both production processes and material engineering.

All of this combines to bring you tomorrows products from the hands, heart and mind of Kuota Bicycles.



Scott Sports exist to provide athletes with innovative gear, inspiring them to push themselves to their limits.

Scott Sports believe in ambition, passion and dedication just as much as they believe in design, innovation and technology and like to think that those who use their products are a lot like they are.


Argon 18

At Argon 18, they believe in the genuine value of cycling’s traditions, but based as they are in Montreal, Canada, a New World country, they have developed a tradition of their own, brimming with new ideas, creativity and a constant questioning of the status quo. From the outset in 1989, the company was driven by what was a new and radical idea at the time: designing bicycles as they truly should be, rather than as industry standards would have them be.